Articles on filmmaking, AI innovation, and behind the scenes.
95% of corporate AI pilots are failing. Not because AI doesn't work, but because businesses are adopting it backwards. Here's what's actually going wrong, and a simple framework for getting it right.
In December 2025, I asked Claude whether AI will irrevocably change the human race. The answer was yes, but it was incomplete. Two months later, I sat down to map out what the next decade actually looks like. Not the optimistic version. Not the doomer version. The probable one.
A new type of filmmaker is emerging, one who never went to film school, works alone, and is making content that rivals studio productions. After 19 years behind the camera and 5 months building my first SaaS, I've seen both sides. Here's what's actually happening.
Everyone's talking about how AI will replace creators. The data tells a different story. Audiences are getting tired of perfect, soulless content - and they're actively seeking out the messy, authentic human stuff. Here's what's actually happening.
Three years after ChatGPT's arrival, AI has moved from novelty to reshaping entire sectors. In this candid conversation, Claude and I explore the uncomfortable realities of AI disruption, the geopolitical race that prevents any slowdown, and why a bubble burst might be better for humanity than unchecked consolidation. We discuss what AGI might actually require, who gets to make decisions about our future, and what strategy matters for those caught in the middle of this transition.
Exploring whether AI hype will crash or sustain. Real insights on the current AI bubble, market saturation, and what's actually worth investing in.
Learn what AI video production can actually do vs. marketing myths. Expert insights on using AI tools effectively for your video projects.
Six months ago, if you told me I'd be launching a Chrome extension with 15,000+ lines of TypeScript, I would have laughed. After 20 years behind the camera making documentaries and corporate videos, coding wasn't my world. Today, I'm launching TAGiT - a browser extension that transforms how people retain knowledge from YouTube videos. The idea was simple: tag any moment in a video, get AI-generated summaries, and build a searchable knowledge library. Here's what the AI-building hype doesn't tell you: AI accelerates learning and development, but products still need architecture, testing, security, and polish. Expect weeks of debugging and edge cases you never imagined. But there's something magical about having an idea at 9 AM and seeing it work by 10 AM...
What if every society - from ancient civilizations to modern democracies - is doomed to repeat the same fundamental mistakes? Through a thought experiment about rebuilding civilization from scratch, this piece explores why even the most well-intentioned communities inevitably face the same human conflicts. As a documentary filmmaker who studies the patterns of human history, I examine whether our societal problems stem from flawed systems or from something deeper - the unacknowledged reality of human nature itself. The answer might challenge everything we believe about progress, morality, and the possibility of creating a truly harmonious society.
One of the things that I love most about Ancient Greece Revisited is the way that we're able to present the information in a visually stunning and thought-provoking way. We're not just talking heads giving dry lectures – we're using top-notch production value to create an immersive experience for our viewers. As the director, editor, and cinematographer, I work hard to ensure that each episode is as visually engaging as it is informative.
Understanding the differences between video production and videography is crucial to choosing the right professional for your project. Learn what each offers and when to hire which.
Welcome to a groundbreaking conversation that delves into the captivating world of artificial intelligence and its transformative impact on the creative industry. Today I will be engaging with ChatGPT4, an AI language model developed by OpenAI that demonstrates the capabilities and potential of AI in various fields.
AI is transforming video production by making professional-quality content faster and more affordable. Tools like Runway, Kling, and Sora enable AI-generated video, while AI post-production handles tasks like upscaling, color grading, and object removal. Adam Petritsis explores these changes in depth through his articles, drawing on 20+ years of traditional filmmaking experience combined with hands-on AI production work. His perspective focuses on how professionals can leverage AI while maintaining creative quality.
Filmmakers can learn to significantly reduce production costs, speed up turnaround times, and expand creative possibilities by integrating AI tools into their workflow. Adam Petritsis shares practical insights from real projects, covering AI video generation, AI-assisted editing, voice synthesis, and visual effects. His articles provide honest assessments of what AI can and cannot do, helping filmmakers make informed decisions about adoption.
In 2026, AI-generated video has reached a quality level suitable for many professional applications including social media content, explainer videos, animations, and certain types of advertising. However, the best results come from combining AI tools with professional filmmaking expertise — understanding composition, storytelling, pacing, and quality control. Adam Petritsis writes about the practical realities of AI video quality and when it makes sense to use AI versus traditional production methods.
Popular AI video production tools in 2026 include Runway and Kling for video generation, ElevenLabs for voice synthesis, Topaz for video upscaling, and various AI models for image generation. The right tools depend on your specific needs — commercial work requires different tools than social media content. Adam Petritsis reviews and compares these tools in his articles based on real-world production experience.
Adam Petritsis publishes in-depth articles about AI and filmmaking at adampetritsis.com/articles. Topics include the impact of AI on creative industries, practical tutorials on AI video production, honest analysis of AI capabilities and limitations, and philosophical perspectives on technology and human creativity. Articles are based on 20+ years of filmmaking experience and active use of AI tools in professional production work.
