# Articles - Adam Petritsis > Insights on filmmaking, AI, technology, and the creative industry. ## Why Most Businesses Are Using AI Wrong (And What to Do Instead) *March 5, 2026* | technology-ai 95% of corporate AI pilots are failing. Not because AI doesn't work, but because businesses are adopting it backwards. Here's what's actually going wrong, and a simple framework for getting it right. Tags: ai, business, strategy, technology Read: https://adampetritsis.com/articles/why-most-businesses-are-using-ai-wrong-and-what-to-do-instead/ Markdown: https://adampetritsis.com/articles/why-most-businesses-are-using-ai-wrong-and-what-to-do-instead.md ## The Rise of the Solo AI Filmmaker: What the New Rules Look Like in 2026 *February 8, 2026* | film-industry A new type of filmmaker is emerging, one who never went to film school, works alone, and is making content that rivals studio productions. After 19 years behind the camera and 5 months building my first SaaS, I've seen both sides. Here's what's actually happening. Tags: ai, filmmaking, solo creator, video production, sundance Read: https://adampetritsis.com/articles/the-rise-of-the-solo-ai-filmmaker-what-the-new-rules-look-like-in-2026/ Markdown: https://adampetritsis.com/articles/the-rise-of-the-solo-ai-filmmaker-what-the-new-rules-look-like-in-2026.md ## The Next Ten Years: What Nobody Wants to Say Out Loud *February 7, 2026* | technology-ai In December 2025, I asked Claude whether AI will irrevocably change the human race. The answer was yes, but it was incomplete. Two months later, I sat down to map out what the next decade actually looks like. Not the optimistic version. Not the doomer version. The probable one. Tags: ai, society, future, disruption, technology, metaverse, blockchain Read: https://adampetritsis.com/articles/the-next-ten-years-what-nobody-wants-to-say-out-loud/ Markdown: https://adampetritsis.com/articles/the-next-ten-years-what-nobody-wants-to-say-out-loud.md ## The AI Slop Paradox: Why Your Human Imperfections Are Now Your Competitive Advantage *January 30, 2026* | technology-ai Everyone's talking about how AI will replace creators. The data tells a different story. Audiences are getting tired of perfect, soulless content - and they're actively seeking out the messy, authentic human stuff. Here's what's actually happening. Tags: ai, creativity, authenticity, content creation, youtube Read: https://adampetritsis.com/articles/the-ai-slop-paradox-why-your-human-imperfections-are-now-your-competitive-advantage/ Markdown: https://adampetritsis.com/articles/the-ai-slop-paradox-why-your-human-imperfections-are-now-your-competitive-advantage.md ## AI in the Creative Industry: A Conversation with Claude on the Evolution of AI and Society *December 3, 2025* | technology-ai Three years after ChatGPT's arrival, AI has moved from novelty to reshaping entire sectors. In this candid conversation, Claude and I explore the uncomfortable realities of AI disruption, the geopolitical race that prevents any slowdown, and why a bubble burst might be better for humanity than unchecked consolidation. We discuss what AGI might actually require, who gets to make decisions about our future, and what strategy matters for those caught in the middle of this transition. Tags: ai, society, claude, disruption, technology Read: https://adampetritsis.com/articles/claude-interview/ Markdown: https://adampetritsis.com/articles/claude-interview.md ## Is the AI Bubble About to Burst? What You Need to Know *November 21, 2025* | technology-ai Exploring whether AI hype will crash or sustain. Real insights on the current AI bubble, market saturation, and what's actually worth investing in. Tags: ai, creativity, technology, bubble, ai gold rush Read: https://adampetritsis.com/articles/is-the-ai-bubble-about-to-burst-what-you-need-to-know/ Markdown: https://adampetritsis.com/articles/is-the-ai-bubble-about-to-burst-what-you-need-to-know.md ## AI Video Production: Separating Reality From Hype *November 8, 2025* | video-production Learn what AI video production can actually do vs. marketing myths. Expert insights on using AI tools effectively for your video projects. Tags: ai, creativity, video production, ai video production, creative filmmaking Read: https://adampetritsis.com/articles/ai-video-production-separating-reality-from-hype/ Markdown: https://adampetritsis.com/articles/ai-video-production-separating-reality-from-hype.md ## From Video Producer to SaaS Founder: How I Built My First Digital Product with AI (And What They Don't Tell You) *September 24, 2025* | projects Six months ago, if you told me I'd be launching a Chrome extension with 15,000+ lines of TypeScript, I would have laughed. After 20 years behind the camera making documentaries and corporate videos, coding wasn't my world. Today, I'm launching TAGiT - a browser extension that transforms how people retain knowledge from YouTube videos. The idea was simple: tag any moment in a video, get AI-generated summaries, and build a searchable knowledge library. Here's what the AI-building hype doesn't tell you: AI accelerates learning and development, but products still need architecture, testing, security, and polish. Expect weeks of debugging and edge cases you never imagined. But there's something magical about having an idea at 9 AM and seeing it work by 10 AM... Tags: ai, tagit, saas, ai-product, videotagging, education, youtube Read: https://adampetritsis.com/articles/from-video-producer-to-saas-founder-how-i-built-my-first-digital-product-with-ai-and-what-they-dont-tell-you/ Markdown: https://adampetritsis.com/articles/from-video-producer-to-saas-founder-how-i-built-my-first-digital-product-with-ai-and-what-they-dont-tell-you.md ## Why Every Society is Doomed to Repeat the Same Mistakes *June 8, 2025* | philosophy What if every society - from ancient civilizations to modern democracies - is doomed to repeat the same fundamental mistakes? Through a thought experiment about rebuilding civilization from scratch, this piece explores why even the most well-intentioned communities inevitably face the same human conflicts. As a documentary filmmaker who studies the patterns of human history, I examine whether our societal problems stem from flawed systems or from something deeper - the unacknowledged reality of human nature itself. The answer might challenge everything we believe about progress, morality, and the possibility of creating a truly harmonious society. Tags: philosophy, storytelling, society Read: https://adampetritsis.com/articles/why-every-society-is-doomed-to-repeat-the-same-mistakes/ Markdown: https://adampetritsis.com/articles/why-every-society-is-doomed-to-repeat-the-same-mistakes.md ## About Ancient Greece Revisited *January 10, 2025* | projects | 6 min read One of the things that I love most about Ancient Greece Revisited is the way that we're able to present the information in a visually stunning and thought-provoking way. We're not just talking heads giving dry lectures – we're using top-notch production value to create an immersive experience for our viewers. As the director, editor, and cinematographer, I work hard to ensure that each episode is as visually engaging as it is informative. Tags: Ancient Greece, YouTube, Production, History Read: https://adampetritsis.com/articles/agr-behind-scenes/ Markdown: https://adampetritsis.com/articles/agr-behind-scenes.md ## What is Video Production versus Videography? Finding the Right Video Specialist *January 5, 2025* | video-production | 4 min read Tags: Corporate Video, Business, Production Tips, Marketing Read: https://adampetritsis.com/articles/corporate-video-tips/ Markdown: https://adampetritsis.com/articles/corporate-video-tips.md ## AI in the Creative Industry: A Conversation with ChatGPT on the Future of the Creative Industry *May 1, 2023* | technology-ai Welcome to a groundbreaking conversation that delves into the captivating world of artificial intelligence and its transformative impact on the creative industry. Today I will be engaging with ChatGPT4, an AI language model developed by OpenAI that demonstrates the capabilities and potential of AI in various fields. Tags: AI, Filmmaking Read: https://adampetritsis.com/articles/ai-in-the-creative-industry-a-conversation-with-chatgpt-on-the-future-of-the-creative-industry/ Markdown: https://adampetritsis.com/articles/ai-in-the-creative-industry-a-conversation-with-chatgpt-on-the-future-of-the-creative-industry.md --- Source: [Articles](https://adampetritsis.com/articles)